Meaningful work has never been so important

World of people doing meaningful work

I'd like to buy the world a Coke and keep it company.  - The Coca-Cola  Company (1971)

Thesis: In response to a convergence of existential threats, we are now living in, and living out, an age of transcendence. Meaningful work has never been so important.

Key points:

  1. This author has seen a surge in demand for “meaningful work.”
  2. Research supports anecdote with constructs such as “calling” in career counseling.
  3. {Of note, I/O psychology terminology and research have evolved along an increasingly spiritual journey.}
  4. Transcendence, the core of meaningful work, is argued to be the current Zeitgeist, supported by four examples:
    1. Global stressors have led many to re-examine their lives and values.
    2. The pandemic, via WFH, has led many to take a critical review of their job.
    3. Millennials want jobs that provide a sense of purpose, value.
    4. Technology is now replacing knowledge workers driving the workforce toward humanistic jobs.
  5. Meaningful work must keep pace with global and individual needs and trends.
  6. This is not only being done (see #4), it’s doable. (No grammar issue)
  7. Most of the time, it’s up to leadership to make this happen.

A confluence of forces has led to radical change with exceptional impact on the world of work. Some, including myself, find the term “change” -- at least as a matter of degree or evolution -- to be completely “off mark.” We’re living in a new world, not a changed one as evident in so many ways.

One work-related result of this ‘break’ is less obvious due to its covert, psychological nature. {But not to me, mostly because people tell me so.}

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The subtle but vital skill Covid19 has made difficult to learn

This subtle but vital skill is even more difficult to learn thanks to the pandemic

“Boy, that escalated quickly. I mean, that really got out of hand fast.” -- Ron Burgundy, Anchor man

How true these words ring today from Will Ferrell’s laughable character in Anchor Man, a satirical comedy of buffoonery and over-the-top gender stereotyping resulting from the introduction of a woman to a news team. But in a very real and sobering way, here we have yet another case where reality is more incredible than fiction. Challenges resulting from the Covid19 global pandemic “really got out of hand fast.” Buried in the avalanche of effects, there's a subtle, but vital skill that Covid19 had made difficult to learn.

But here we are.

Since it’s explosion and unforgiving grip on the world stage, Covid19 has reaped havoc in all social systems in countless ways. In particular, there's a subtle, yet crucial skill Covid19 has made difficult to learn. And “no,” as is the case with any change for the ages, and this is one, we won’t go back to the way we were.

But let’s take a reality check.

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Want to stay ahead of machines? Think like a four-year old.

Job technology is shown as a robot kicking a worker from their desk

I was surprised, and disappointed, that the 2016 presidential debates never addressed the explosive growth of job technology. Nothing. National borders, the economy, the environment, ethical behavior, etc. Same deck of cards. All important; none as imminently disruptive as the proliferation of job technology. It would have comforted millions to hear candidates say, “Here’s what I will do to protect your job from technology.” But it wasn’t mentioned. Technology was summarily avoided like a port-o-pot with a moist seat; you just don’t go there.

I believe the candidates and networks/discussants worked out a deal to keep the topic out of bounds. Why?

Because job technology is rapidly becoming more ubiquitous, unpredictable and disruptive than we thought in the labor market — and people’s lives. Restated in candidate speak, “It’s about the technology, Stupids.”

It absolutely amazes me to understand how one can run a campaign on job growth without addressing job technology? News break: Undocumented immigrants, offshoring production and bad international trade agreements aren’t taking jobs. Technology is.

Culture may eat strategy for breakfast. Technology eats whatever it wants.

And one of its favorite appetizers is your job. Continue reading “Want to stay ahead of machines? Think like a four-year old.”