You’re invited to make a presentation to a group for the purpose of enhancing some aspect of their knowledge or skill. By participating, attendees will receive credits required by their professional trade organization. Sound like an exciting opportunity? I wouldn’t expect folks to be lining up ahead of time to get a front row seat.
But you’ve prepared and agonized over (and over) what you’ll present for days and finally have your act together. As you assume the center of attention, you look out over the 100 or so individuals assembled. You get a sinking feeling. What are the real chances of making a difference with your presentation? “Why can’t all audiences look like the students in ‘Dead Poet’s Society” or the fans at a rock concert, or a football game?”
So what do most individuals do in this situation? Most press on with their prepared agenda. Sure, these presentations turn out to be ‘OK,’ but not the stuff that will go viral on the web. Some, however, do something different that truly makes the session stand out.
They don’t present.