When 5,000 resumes don’t get you what they used to: How to avoid “motivated hiring” in a demotivated labor market

How to avoid motivated hiring when workers are quiting in record numbers. This Burger King sign says it all.

As businesses reopen nearly as fast as they shut down due to the pandemic, the demand for workers has skyrocketed thereby creating risk for what I term "Motivated hiring." A reasonable assumption would be that most workers displaced by the pandemic will return to their previous employer and job. That’s not what’s happening. In fact, the reverse is.

Workers are quitting.

According to the Bureau of Labor Statistics, four and a half million people quit their jobs in November 2021 in what has been called, "The Great Resignation." This stubborn labor market isn’t just unmotivated, it’s actively demotivated. Estimates are that one in seven individuals comprising current unemployment numbers is not seeking (traditional) employment at all. Those 4.5M signing off in November? They didn’t just quit jobs, they quit work.

That’s A problem.

When people are voluntarily out of the workforce, traditional models of supply and demand falter. The things that used to work to find and employ talent don’t work as well. Five thousand resumes don’t get you what they used to (apologies for the sarcasm). So, what do organizations do when standard practices aren’t working?

They “double-down.”

Bigger signing bonuses, higher salaries, free beer (I am not making this up), organizations are doing “whatever it takes” to hire the talent they need to keep the business going. But in times of “whatever it takes,” sometimes “whatever" will do.

That’s THE problem.

And don’t think this is someone else’s problem. Not all 4.5M that quit left jobs in hospitality and healthcare, although the effects of the pandemic have been especially devastating to these sectors. Many more are simply NOT going back to the job they quit, or that quit them.

This isn't called, “The Great Resignation” for a couple of front line industry sectors. The quits span industry sectors, and all levels.

The Brutal Truth.

When people flat out quit without another job or plan, they quit to escape bad. Fixing bad is much harder for organizations than maintaining, or even adding, good.

When fixing wages, benefits, hours, etc. doesn’t work, hiring managers and organizations “fix” themselves. Without knowing it.

That's THE REALLY BIG problem.

Cognitive dissonance, or motivated reasoning, occurs when irrational thinking, or behavior is justified by adding more illogical thinking or behavior. Here’s an example of what that sounds like: “Sure, plastic is bad for the environment, but burning gas is worse and I drive a Prius -- besides, I planted a tree the other day.” Neither your Prius nor that tree you planted has anything to do with the plastic – it only makes it SEEM less bad. And you drive away in your toy.

“Motivated hiring” is the term I use for the organization- or individual-level hiring equivalent of cognitive dissonance. It’s not the same as panic hiring or working harder to hire. It’s the opposite.

Adding resources to your recruiting and hiring efforts is logical, if not necessarily productive in today’s labor market. It’s what happens when you can’t, or don’t want to fix things anymore that motivated hiring enters the situation. Without knowing it, individuals and organizations start to justify loose hiring practices. They start making excuses for hiring candidates that aren’t “fully” qualified. Hiring what you want to believe instead of what it is and being okay with that -- that’s motivated hiring.

At the individual level it may sound like, “… I can coach them.” At the organization level, it might be changing job titles to feel like hiring for something different, and differently.

It’s mind games, fooling ourselves, and it happens to the best of us when we’re not at our best.

It's a business decision.

Without flight attendants, planes don’t fly. Without teachers, schools don’t teach. Sure, that's business.

Interim hires, substitutes, contract hires – right?

These are the decisions that keep business going when there’s no better option. And it feels okay. Actually, it may even be a good “business decision.” Sometimes “business decisions” are a convenient way of passing blame.  “I know better, but you know, it's a 'business decision'.”

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Meaningful work has never been so important

World of people doing meaningful work

I'd like to buy the world a Coke and keep it company.  - The Coca-Cola  Company (1971)

Thesis: In response to a convergence of existential threats, we are now living in, and living out, an age of transcendence. Meaningful work has never been so important.

Key points:

  1. This author has seen a surge in demand for “meaningful work.”
  2. Research supports anecdote with constructs such as “calling” in career counseling.
  3. {Of note, I/O psychology terminology and research have evolved along an increasingly spiritual journey.}
  4. Transcendence, the core of meaningful work, is argued to be the current Zeitgeist, supported by four examples:
    1. Global stressors have led many to re-examine their lives and values.
    2. The pandemic, via WFH, has led many to take a critical review of their job.
    3. Millennials want jobs that provide a sense of purpose, value.
    4. Technology is now replacing knowledge workers driving the workforce toward humanistic jobs.
  5. Meaningful work must keep pace with global and individual needs and trends.
  6. This is not only being done (see #4), it’s doable. (No grammar issue)
  7. Most of the time, it’s up to leadership to make this happen.

A confluence of forces has led to radical change with exceptional impact on the world of work. Some, including myself, find the term “change” -- at least as a matter of degree or evolution -- to be completely “off mark.” We’re living in a new world, not a changed one as evident in so many ways.

One work-related result of this ‘break’ is less obvious due to its covert, psychological nature. {But not to me, mostly because people tell me so.}

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Stop thanking your team

Notebook with handwriting to suggest that the leader stop thanking the team so much

Most leaders don’t know it, but the way they’re thanking their team is actually self- and team-defeating. Before making an error that is at best as useful as watering the ocean, or at worst as appreciated as making a “tiny correction” to the Mona Lisa, stop thanking your team.

Here’s why.

People want to make a difference. It’s what defines and realizes us. To everyone besides your mom, you are what you do. Even in a team people want to know that they, personally, are making a meaningful contribution. It’s not just the most motivation a person can have – it’s the only true motivation there is (Hertzberg, 1959). One of the biggest problems leaders have is thanking their team too much.

You have this problem, too.

When you thank someone for their work, you think you’re expressing genuine appreciation. But “genuine” is in the eye of the beholder. And for 90% of the “thanks” out there, you’re not doing it right (authentically). In fact, you’re actually making things worse.

To be a great leader you’ve got to stop thanking your team – at least the way most do. Most feel an irrepressible need to add on to “thanks” with some thoughts of their own.

Bad move.

stop at "thanks."

If anything more than gratitude is expressed, all they’ll hear is “BUT.” Just stop at “thanks.”

With one exception.

Your thanks will be most impactful if you are able to fully subordinate yourself to the other’s act or idea.

Your thanks will be most impactful if you are able to fully subordinate yourself to the other’s act or idea. The best way to do this is with a simple nod that says “tell me more.” (Or you can actually say the words).

Next to making a difference, and actually a form of it, people need to feel a sense of power. Not necessarily via pure dominance, but yes, by some means of rising above others. High potential workers are especially motivated by power. The power to make a difference through others.

So, why does thanking your team actually demotivate them?

First – You’re recognizing the obvious

You demote and demean the high potential by thanking them for something that they feel is their normal order of business. It’s like telling someone, “Thanks, Mary. You’re very articulate.” To most this is a “left-handed” compliment at best, judgement in disguise. To some it’s an outright slap in the face.

NEVER thank someone for something that the target of thanks believes is an innate capability of theirs. I use the word, “thank” but the general act is one of praise. Be very careful that when you allocate praise that it is for something truly extraordinary. Something you REALLY appreciate, as in, “you really saved my @ss”.

Second – You’re improving "good enough"

You hijack – or “seize and one up” the individual’s contribution. Yep, by thanking someone you are basically saying, “I know that was a valuable contribution because I already know {have done, etc), ….”

Have you ever edited someone else’s email? (you know what I'm talking about then)

This may be a bit of a stretch presented as is. Let me offer another example to illustrate the harm in “blessing” another’s work.

TEAM MEMBER:  “We should put gears on the engine.”

LEADER:  “That's a great idea {because I gave it to you}. Thanks. That will also help us to make more ground rutabaga.”

TM to Self: {“I know it’s a great idea, Jughead, that’s what I deliver. Why can’t you leave it alone?”}

This power move takes (seizes) Team Member’s idea by acknowledging (“You’re right”) and taking it where it wasn’t going (hijacks it).

Don’t think you do this? Have you ever edited someone else’s email?

Moving on.

Third – You don’t really mean it

Some people are inveterate "Thankers." They thank someone for stepping on their toe. Over thanking is dilutive. The more you thank someone, the less they hear it or appreciate it (and you).

Did you know that you can stop your squawk box, I mean, “Alexa”, from repeating everything you tell it? Google it. I bet you will because you get sick of hearing your echo every time you give an order?

YOU:      “Alexa, turn on the lights.”

ALEXA: “Sure, I’ve turned on the lights.”

YOU:      “No duh. I can see that.”

ALEXA: “Sorry, I don’t know what you mean.”

Alexa’s no good-natured woman, she’s a heartless hockey puck.

You get sick of hearing the same words. You get sick of hearing the same intonation. You realize Alexa’s no good-natured woman, she’s a heartless hockey puck. (AI still has a long way to go).

Yep. This is what over thanking sounds like to your team – a hockey puck. Enough already!

The science of motivation (simple version of Victor Vroom's Expectancy Theory)

In Physics, Work = Force x Displacement.

In Psychology, Valued Work = Quality x Instrumentality. (this is a 3rd person derivative of V. Vroom, 1964)

People want to deliver value at work. Let them do it.

Properly motivated, most deliver a quality product that makes a difference. People want to deliver value at work. Let them do it. Don’t stick your finger in a humming machine. Save your gratitude for the truly unexpected result and avoid over engineering another's pride.

Oh. And thanks for being a good reader.


Google can’t solve all problems. For hands on expertise, get in touch with me at Talentlift. (You can click the word. It won’t send an email or make a call).

Psychways is owned and produced by Talentlift, LLC.